Studios revenue growth (+4% year-on-year, to £400 million) balanced advertising decline, which dragged Media and Entertainment down 2% (to £477 million): total revenues were flat YoY. Viewing has been poor to start 2026, but there is a World Cup approaching.
ITV’s total advertising revenue (TAR) was down 1.5% in Q1 to £416 million, with digital ad revenues up 14%. ITV expects Q2 to improve 10% YoY.
With the acquisition of ITV M&E appearing close, the ramifications of the change of ownership for ITV’s output is a nuanced consideration.
Sectors