Publications

Format: Dec 2019
Sector(s) Datesort ascending
The future of video viewing: forecasts to 2028

Linear TV is still a mass market medium, watched by 90% of the UK population each week. However, our latest viewing forecasts predict broadcasters will account for two-thirds of all video viewing in 2028, down from c. 80% today, due to the relentless rise of online video services

Total viewing will continue to increase as more short-form content is squeezed into people’s days, particularly on portable devices, but the key battleground for eyeballs will remain the TV screen

The online shift has already had a huge impact among younger age groups, with only 55% of under-35s’ current viewing to broadcasters. Older audiences are slowly starting to follow suit, but have a long way to go

  • Amazon
  • Google
  • Netflix
  • YouTube
Media, TV, UK Media 6 March 2019
TikTok's challenge to Western social media

Launched to the world in September 2017, TikTok is the first Chinese app to pose a serious threat to Western social media companies as it attracts hundreds of millions of Generation Z users around the globe

Privately-owned parent company Bytedance earned $7 billion in online advertising revenues in 2018 and is valued at $75 billion, placing it ahead of Uber as the world’s most valuable internet start-up, with an IPO likely this year

Bytedance’s goal of earning half its revenue outside China by 2022 is far from certain. In order to hit the target, TikTok will need to attain super scale with best-in-class revenue per user, an unlikely combination

  • Alibaba
  • Facebook
  • Google
  • Snap
  • Tencent
Non-UK Media, Internet, Media, Technology 5 March 2019
GDPR tested on Google, ad tech and Facebook

Recently issued regulator rulings on Google, ad tech companies and Facebook challenge prevailing online advertising practices of obtaining user consent under the EU’s General Data Protection Regulation (GDPR)

Rulings from France on Google and ad tech partners of media owners called them out for inadequate disclosure to users, and excessive merging and processing of data

In a landmark precedent for Germany, the Federal Cartel Office found that Facebook lacked “freely given” consent from users, calling its terms “exploitative” and an abuse of its dominant position, also harming competitors

  • Facebook
  • Google
Non-UK Media, Non-UK Telecoms, Internet, Media, Non UK Media, Public Policy, Technology, Telecoms, UK Media 1 March 2019
The Next solution to ecommerce

Consumers have more shopping options than ever, forcing businesses to expand how and when they offer services. Online giants Amazon and Alibaba are adding physical retail to extend their routes to market

Omnichannel provides consumers an enhanced, seamless brand experience from research and discovery to purchase, delivery and after-sales, and allows businesses to react to changing consumer preferences more flexibly

Next is an omnichannel success story, introducing 48-hour home delivery in 1988 and online sales in 1999. Its market-leading fashion ecommerce business offers lessons on the future of retail

  • Alibaba
  • Amazon
Brexit, Media, UK Media 28 February 2019
MWC – all very exciting but where's the money?

The combination of 5G, AI, IoT and big data were evangelised at MWC as generating massive scope for the transformation of multiple industries. 

That much is probably true, but it is the tech and consultancy companies who will likely receive the benefits, with connectivity revenue likely to be modest.

For the operators, 5G brings more capacity much needed for hungry smartphone users, and perhaps the opportunity to transform themselves into a leaner operating model.
 

  • Alibaba
  • EE
  • Google
  • Microsoft
  • Nokia
  • Samsung
  • Telefonica
Media, Telecoms 28 February 2019
O2 delivering well on many, but not all, fronts

O2’s Q4 results delivered market-leading service revenue growth of 3%, double-digit EBITDA growth, sustained strong net adds and low churn. 

With ARPU service revenue growth flat, all of the growth came from other service revenue including M2M (machine-to-machine) and MVNO; a lumpy category up by more than 40%. 

Following a period of strong outperformance, O2 will face some challenges in 2019: some cost inflation to mitigate and the risk of a churn increase following December’s outage although experience suggests this is likely to be short-lived.
 

  • O2
  • Vodafone
Media, Telecoms 27 February 2019
The price is right for national newspapers

The average cover price of national newspapers has risen by 58% since 2010, more than twice the CPI increase of 22%. Are publishers “shooting themselves in the foot” at a time when buyers and advertisers are defecting to online?

To settle this, we analysed all the cover price events by national titles between 2010 and 2018, which reveals the relative success of The Times when it has raised its price.

For mid-market and popular titles, cover price hikes have on balance reduced circulation revenues and, by lowering reach, drained advertising revenue: a lose-lose scenario.

  • DMGT
  • Express Newpapers
  • Facebook
  • Google
  • Guardian Media Group
  • Johnston Press
  • News Corp
  • News UK
  • Reach
  • Trinity Mirror
Media, UK Media 25 February 2019
BT Global Services: Playing a bad hand as well as it can

BTGS’s strategic plan seems like a sensible move in a very challenging market but it heralds its transition to a new operating model where its competitive advantage is largely eroded, its addressable market squeezed and it is arguably sub-scale

Although hybrid infrastructure and revenues from transition to cloud-based IT will provide something of a cushion, guidance and consensus forecasts are too optimistic in our view – cost-cutting plans are therefore likely deficient

Longer term, with IT services increasingly easy for corporates to manage themselves, diminished appetite for hybrid networks and global giants such as Amazon, Microsoft and Google squeezing out the middle-man, the space that BTGS occupies is likely to be considerably smaller

  • BT
Media, Telecoms 19 February 2019
Time to create an addressable TV market

Addressable linear TV advertising, where precision-targeted ads overlay default linear ads, could enhance the TV proposition for advertisers, agencies and viewers, benefiting all broadcasters

In the context of dwindling linear viewing and rocketing online video ad spends, the adoption of Sky AdSmart and similar services on YouView and Freeview could take addressable TV ads from a sideshow to a pillar of revenue

Addressable linear is a bigger and more strategic prize for broadcasters than BVOD ads. Sky holds the key to wider adoption of its AdSmart platform if it can find a way – or a price – to bring ITV Sales and/or 4 Sales on board 

  • Channel 4
  • Freeview
  • ITV
  • Sky
  • YouView
Media, TV 18 February 2019
Free TV Licences for over-75s

The BBC’s consultation on rescinding free TV licences for all those aged 75 and over, in whole or in part, has sparked a heartfelt petition from key stakeholder Age UK to restore Government funding for the elderly, which we support

The Government has put the BBC in the intolerable position of choosing between funding the remit, whose delivery is regulated by Ofcom, and free TV licences for the over-75s, a lose-lose for the BBC, its viewers and listeners

In our submission to the BBC we highlight the human impact of reduced services and/or higher monthly expenses on the 2 million single-income households, 75% headed by women, for whom the BBC is a lifeline

  • BBC
Media, TV, UK Media 15 February 2019
European Pay-TV - Resilient In The Face Of SVOD's Growth

Across the EU4, pay-TV is proving resilient in the face of fast growing Netflix (with Amazon trailing), confirming the catalysts of cord-cutting in the US are not present on this side of the Atlantic. Domestic SVOD has little traction so far

France's pay-TV market seems likely to see consolidation. Meanwhile, Germany's OTT sector is ebullient, with incumbents bringing an array of new or enhanced offers to market

Italy has been left with a sole major pay-TV platform—Sky—following Mediaset's withdrawal, while Spain's providers, by and large, are enjoying continued growth in subscriptions driven by converged bundles and discounts

  • Amazon
  • Canal Plus
  • DAZN
  • Discovery
  • Iliad
  • Liberty Global
  • Mediaset
  • Netflix
  • Orange
  • Prosieben
  • RTL
  • SFR
  • Sky
  • Sky Deutschland
  • Sky Italia
  • Telecom Italia
  • Telefonica
  • Vivendi
  • Vodafone
Media, Telecoms, TV 14 February 2019
BT Q3 2018/19 results: Openreach stronger than it looks, but Consumer slowing

BT’s Q3 results were a little mixed, with mobile particularly weak, but the company remains on track to meet/exceed its (fairly conservative) guidance for the current year, and hit (modest) consensus expectations for 2019/20

Openreach was very weak at the headline level (-9%), but stripping out an accounting effect and internal revenue the division grew by 2% by our estimates despite significant price cuts, and full fibre roll-out is progressing well

While Openreach should accelerate this year, Consumer will be hit by a price rise holiday and slowing mobile, with investors likely having to wait for existing sports rights contracts to play out to see significant profitability improvement

  • BT
  • EE
Media, Telecoms 12 February 2019
Cairncross: platforms intervention to save news

The Cairncross Review has now reported on the tough question of “how to sustain production and distribution of high quality journalism in a rapidly changing technology environment”. New codes of conduct for the platforms and publishers are the Review’s key policy recommendation

In particular, the Review addresses the sustainability of public interest, including local, journalism. This news is important for democracy, but expensive to do well, not particularly popular and most sabotaged by an online ecosystem that rewards traffic over quality

This is a landmark public intervention, but implementation will be critical, even if there is no silver bullet – platforms, publishers and citizens need to rise to the challenge

  • BBC
  • Facebook
  • Google
Internet, Media, Technology, UK Media 12 February 2019
Wobbles ahead for TalkTalk's fine balancing act

TalkTalk is delivering on its subscriber and revenue growth targets but is straining to get there. Price rises such as a £4 ‘TV access fee’ look increasingly risky

Whilst migrating to discounted high-speed helps to deliver top-line growth, margins are c. 40% lower; an unwelcome dent to already negative cashflow and stressed leverage

Both TalkTalk’s focus on revenue growth in a tight market and fibre rollout plans look increasingly unaffordable; a more modest ambition of stable revenues might allow a healthier business model to unfold
 

  • TalkTalk
Telecoms 8 February 2019
Brexit blues

In the midst of the Brexit news morass, here are some framing thoughts for the bigger picture…and why all roads lead to no-deal, after the Commons’ rejection of the package of the withdrawal agreement and the framework for the future trade relations between the EU and UK.

 

Brexit, Media, Telecoms 8 February 2019
TV set viewing trends: linear audiences tumble in 2018

2018 was another bad year for traditional TV set viewing of broadcast channels, with a 5% decline year-on-year—its steepest since 2011. The decline accelerated among most demographics, but particularly for 16-34s, down 13% YOY from their already relatively low levels of TV viewing

Unmatched use, which includes viewing to Netflix, Amazon and YouTube, continues to grow, up 16% YOY, with both linear viewing and unmatched use becoming increasingly solitary activities. While heavier linear TV viewers are accounting for a greater proportion of linear TV viewing, it is the lighter TV viewers that are accounting for a greater proportion of unmatched use

Within the broadcast ecosystem, ITV had the strongest 2018 thanks to the FIFA World Cup, more Coronation Street, and Love Island. Most other broadcasters struggled in terms of viewing share, but the maturity of the market means major shifts continue to be rare

  • BBC
  • Channel 4
  • Discovery
  • Five
  • ITV
  • Sky
  • Sony
  • Turner
  • UKTV
  • Viacom
  • Walt Disney
Media, TV, UK Media 7 February 2019
Why does Amazon sell the Echo?

Smart speakers like the Amazon Echo and Google Home accelerated their prodigious rate of adoption in Q4 2018, and we expect they will soon be in 20% of UK homes

Amazon and Google price devices low to drive adoption to mass-market levels and win the race to own the home, in contrast to Apple’s profit-making strategy for its speaker

Echo’s main strategic benefits to Amazon are the scope for data collection and the intelligence it supports, and gatekeeping partners’ access to customers

  • Amazon
  • Google
Internet, Media, Technology, TV 4 February 2019
Retail news update for January 2019

The volume of retail sales (excluding fuel) rose 2.6% for the year 2018, thanks to improved consumer sentiment on the back of the Royal Wedding, FIFA World Cup and warmer weather. With no special events in 2019, the environment for retailing will be bleaker, with or without no-deal Brexit

December retail sales volumes rose 1.7% year-on-year, less than half the pace of November, as consumers shifted spend to Black Friday/Cyber Monday. We predict the trend will amplify in 2019, as consumers increasingly target their spending on discounted products, with direct implications for the timing and nature of advertising

The value of retail sales (excluding fuel) was up 4% in 2018 as a whole, masking the tale of woe on the high street. Offline sales fell 1%, while online sales boomed, growing 14% in value, a structural trend for 2019

Media, Telecoms 30 January 2019
Sky Q4 2018 results: accelerating growth

Sky’s revenue growth under Comcast appears to have accelerated since it last reported as an independent company, largely driven by sports rights expansion in Italy, which also drove bumper subscriber growth in Q3 2018 

Sky UK likely enjoyed a steadier performance, helped by accelerating high speed adoption, a price rise in April, increased international sales, and improving premium channel adoption on third-party platforms

Comcast expects continued acceleration into 2019, with profitability taking a hit from increased sports rights in Italy in H1, but this is more than compensated for by reduced English Premier League rights costs in H2
 

  • Sky
  • Sky Deutschland
  • Sky Italia
Media, Telecoms, TV 30 January 2019
Netflix's local content push

With the UK perhaps Netflix’s most valuable market outside the US—home to a stellar production sector—the streaming service is escalating its foray into local production, opening a content hub in London and moving from co-productions to direct commissions

As UK content completely dominates UK video viewing outside of the SVODs, to expand subscription reach Netflix is endeavouring to become an alternative to the PSBs’ entertainment output; this local spend is efficient given the universality and worldwide appetite for British content

With a growing proportion of local content expenditure now coming from Netflix and other SVODs, there are ramifications for both broadcasters and producers—loss of viewing, potential market pressure, increased competition for premium content and hesitancy around their own SVOD plans—along with implications for the cultural landscape

  • Amazon
  • Apple
  • BBC
  • Channel 4
  • Netflix
  • Ofcom
  • YouTube
Media, Telecoms, TV 29 January 2019

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