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Public Policy

To download any of our reports on public policy please click on the links below:

Brexit risks for the creative industries

Public Service Broadcasting

Enders Analysis is a firm believer in strong public service broadcasting which boosts the entire UK creative industry and is consumed by almost everyone. We have published a number of reports covering the BBC and Channel 4 over the last few months. To download any of our reports please click on the links below:

Channel 4 viewing trends

Channel 4 market impact

Channel 4: sustainability and privatisation

BBC plans hit local press

PSB at risk in the world

BBC TV airwaves beyond 2026?

BBC TV - impact on investment in UK content

The BBC, the press and online news

BBC Green Paper: red alert on funding

BBC to pay for the over-75s

The plight of the BBC post-intervention

What should the BBC be for?

Latest reports More

  • EE
  • Hutchison 3G
  • O2
  • Vodafone
  • Mobile
  • Telecoms

Our survey results highlighted disconnects between operator ambition and consumer perceptions across customer loyalty, network performance and quad play, with noteworthy implications for future competitive performance. O2 in particular benefited from strong branding which yielded network confidence and loyalty above that of top network investors, EE and Vodafone

Convergence prospects continue to look supplier driven with consumers reporting little interest in quad play packages even when offered with significant bundle discounts. Recent advertising campaigns have sought to change consumer perceptions of a dichotomy in mobile and fixed broadband provisioning which, if successful, will be to the benefit of all quad play hopefuls

The mobile usage disparities between 16-24 year olds and 55+ users are stark, for instance near 100% of mobile users aged 16-24 own a smartphone while for those 55+, this falls to just over half. The implications are strong for service providers in all manner of industries who are seeing new (younger) users come to market that bear little resemblance to the traditional users around whom much of the operational model is typically built

  • Facebook
  • Google
  • Internet
  • Media
  • Technology
  • Telecoms
  • TV

UK digital advertising will grow beyond £10 billion by 2018 by our estimates, representing more than half of all advertising spend and delivering the most advanced large advertising market in the world on a per capita basis.

Nevertheless, we see critical issues in digital marketing that are frequently acknowledged, but hard to fix.

At the heart of our hypothesis is the view that the marketing industry – brands, agencies and media – has focused on technology and efficiencies at the expense of consumer experience and distinctiveness.

  • BBC
  • Channel 4
  • ITV
  • Sky
  • UKTV
  • Media

TV viewing has one reliable, long term trend: programme genres are watched by consumers at predictable life stages and ages

At a high level, there has been little manipulation of the balance of genres being broadcast. But amongst the sub-genres, editorial optimisation has resulted in an uptick in actual viewing

As the core viewing age of linear television rises, there is an opportunity for broadcasters to leverage this to create the most desirable schedule for their available audience by daypart; with genres that transcend demographics when younger viewers tune in

  • Sky
  • Sky Deutschland
  • Non-UK Media
  • Media
  • TV

The award of the match packages in the 2017-21 domestic football rights auction in Germany is probably optimal for Sky (within the “no single buyer” constraint): it will broadcast about eight out of nine weekly fixtures including the top picks, while Eurosport’s package is complementary to Sky’s rather than substitutional

Sky will, however, pay a hefty price, with the new contract costing 80% more than the current one – although the new Bundesliga rights value is not out of line with other Continental leagues

We expect Sky’s German operations to briefly break even in fiscal 2017 before falling back into losses with a return to profit if other costs are kept under control. Management has made a bold statement of self-confidence: building scale is the priority

  • Bertelsmann
  • Non-UK Media
  • Non-UK Telecoms
  • Internet
  • Media
  • Music and Radio
  • Non UK Media
  • Technology
  • Telecoms
  • TV
  • UK Media

Europe's Creative Hubs 2016 was commissioned by Bertelsmann and produced by Enders Analysis. 

  • DMGT
  • Gannett/Newsquest
  • Guardian Media Group
  • Johnston Press
  • News UK
  • Telegraph Media Group
  • Trinity Mirror
  • Media
  • Press

The decline in print display advertising in national newspapers accelerated to -16% in 2015, while growth in digital advertising is slowing, and will be unable to offset revenue decline for the foreseeable future.

We believe this decline is structural and irreversible, continuing at a sharper pace than before despite the recovery in the UK economy in 2013-2015, and very different from the cyclical decline of 2009.

Publishers must convince brands and agencies that in the mobile era their superior content environments have added value. If scale newsrooms are to survive, costs must be reduced through collaboration and outsourcing.