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Public Service Broadcasting

Enders Analysis is a firm believer in strong public service broadcasting which boosts the entire UK creative industry and is consumed by almost everyone. We have published a number of reports covering the BBC and Channel 4 over the last few months. To download any of our reports please click on the links below:

Channel 4 market impact

Channel 4: sustainability and privatisation

BBC plans hit local press

PSB at risk in the world

BBC TV airwaves beyond 2026?

BBC TV - impact on investment in UK content

The BBC, the press and online news

BBC Green Paper: red alert on funding

BBC to pay for the over-75s

The plight of the BBC post-intervention

What should the BBC be for?

Latest reports More

  • Media
  • Telecoms
  • UK Media

2014 and 2015 have seen outstanding real growth of 13% in display advertising spend. Although we cannot rule out a recessionary downturn, we project further 11% growth during 2016-2018, but at a slowing rate as display spend continues to benefit from relatively benign economic conditions

A sizeable chunk of the display growth reflects a shift from non-display. However, the most dramatic change in the present decade is the total reversal of the balance in display market share between press and the internet: 75% press/25% internet in 2010; 25% press/75% internet in 2018. Nor will the shift be over in 2018

Meanwhile, we expect other display categories – television, out of home, radio and cinema – to see advertising spend grow at close to the market average. As yet, we have seen no signs of television advertising spend suffering due to the decline in viewing among younger age groups and emergence of digital video. If anything, evidence points to the contrary

  • Vodafone
  • Telecoms

Vodafone Europe’s service revenue growth continued its trend of gradual improvement, helped by solid contract net adds and sustained high data traffic growth, and is now almost stable

Project Spring network metrics performed strongly in the quarter, and there is some evidence of this translating into better operating performance in Italy, which enjoyed positive mobile service revenue growth for the first time since 2010

Problems remain for the company in its other key mobile markets however, all of which remain in decline. Although these issues may prove temporary, and Project Spring may yet offer them a boost, further pressure is on the horizon due to competitor consolidation and associated regulatory remedies

  • TalkTalk
  • Fixed Line
  • Telecoms

Damage from the cyber-attack was revealed to be a 2% impact to the on-net subscriber growth, a 3% impact to Group revenue growth and a combined EBITDA and exceptionals cost impact of £75-80m, roughly double the previous guidance

An updated FY17 trading strategy promises “more conservative” price increases and greater focus on upselling mobile/fibre/TV to existing customers, while maintaining rather than growing the consumer base

FY17 guidance has been updated to account for cyber-attack related setbacks and trading strategy adjustments, now aiming for modest revenue growth and EBITDA of £320-360m and an implied margin of 17-20%

  • BT
  • Fixed Line
  • Telecoms

BT Group’s revenue growth accelerated to 4.7% in Q3; while this was helped by some beneficial one-offs, including the TalkTalk cyber-attack, the underlying trends also looked strong across all divisions

Fibre adoption had a record quarter, with growth particularly apparent at BT’s DSL competitors, helping to drive Openreach’s external revenue growth to 7%

BT completed the purchase of EE at the end of January, and BT will keep EE separate for consumer but fully integrate for business. We are sceptical of consumer-side revenue synergies, but the business side and cost synergies will significantly benefit going forward

  • Sky
  • Media
  • TV
  • UK Media

Europe’s biggest pay-TV service provider Sky has delivered another strong quarter, which saw H1 adjusted operating profits across the group rise by 12% year-on-year on a like for like basis at a constant Euro exchange rate, and the upward trend clearly has a lot of mileage left in it

Although Sky UK & Ireland now generates almost all the current operating profits, the performances of Sky Germany & Austria and Sky Italy give cause for optimism and testify to the group’s deep commitment to top of the class innovation and customer service

In a converging online, telco and TV space, the appointment of James Murdoch as non-executive Chairman and entry of Showtime into the Sky Atlantic partnership of Sky and HBO send out a clear message from the TV side about the importance of global scale and ties between its members

  • Non-UK Media
  • Media
  • Mobile
  • Technology
  • TV

China holds tremendous appeal to studios and OTT video services, boasting an audience of 460 million online video users in mid-2015 (69% of internet users), which could exceed 900 million by 2020 by our estimate

China’s OTT video marketplace generated estimated revenues of $5 billion in 2015, of which two-thirds was due to ad-supported streaming and the rest to paid video streaming

Netflix recently pledged to enter China, although the current regulatory environment presents substantial, perhaps insurmountable, challenges to a direct-to-consumer offering