Streamers are trying to position ‘engagement’ as the new gauge of success, but in a definitionally opaque way. Netflix says "quality, variety, and quantity" matter, while cutting its viewing reports to annual. Disney says it's about fandom, not just subscribers.
Every streamer is now in the black, but the gap with Netflix continues to widen. Netflix runs at 33% margins; the rest are in single digits. Peacock's first-ever profit reflects World Cup seasonality.
All players have launched short-form vertical feeds to solve discovery fatigue and capture daytime mobile usage. YouTube has proved the economics of this, but SVODs will attempt to replicate this within a premium streaming context.
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