Publications

Format: Oct 2019
Sector(s) Datesort descending
Amazon’s pivot to Marketplace

Amazon, the gatekeeper to 100 million Prime members, is increasingly reliant for growth on Marketplace, where third-party sellers compete with first-party products 

Amazon’s multi-channel platform strategy delivers choice and low prices to customers, but third-party sellers have increasingly complained that their playing field is not level

After Amazon’s seller agreements were modified in August to implement a competition ruling in Germany, the European Commission is now investigating the data layer 

 

  • Amazon
Non-UK Media, UK Media 16 September 2019
Time to liberalise UK TV advertising minutage

The UK TV advertising market, in decline since mid-2016, could benefit from a liberalisation of advertising minutage if Ofcom reviews COSTA and decides to make changes

Broadcasters could gain from the flexibility to devote up to 20% of peaktime minutes to advertising under the EU’s revised Audiovisual Media Services Directive (AVMSD)

Ofcom could also level the playing field between PSB and non-PSB channels, although more minutes of advertising on TV is unlikely to inverse the medium’s decline

  • Channel 4
  • ITV
  • Ofcom
  • Sky
Media, Telecoms, TV, UK Media 24 September 2019
BVOD advertising: on-demand in demand

Broadcaster video on demand (BVOD) advertising is in demand with an £89m rise in 2018 spend to £391m, and is predicted to double within the next six years

The rise of on-demand viewing has created a scaled advertising proposition with a strong 16-34 profile – a relief for both broadcasters and advertisers, given the long-term decline in linear TV impacts for younger audiences

Big challenges remain: linear TV ad loads look excessive in on-demand, BVOD CPTs can be off-puttingly high, and measurement is still unresolved. BVOD is a welcome bright spot which faces online video competition head-on, but it won’t be able to turn broadcasters’ fortunes around alone

  • Channel 4
  • ITV
  • Sky
  • YouTube
Media, Telecoms, TV, UK Media 4 October 2019
Women's sport: inching towards the media mainstream

Media coverage of women’s sport escalated this summer thanks to the 2019 FIFA Women’s World Cup, which ignited national interest. The Lionesses attracted an exceptional peak TV audience of 11.8 million for England’s semi-final match against the USA

Still, coverage of women's sport remains minimal outside of major events: only 4% of printed sports articles reference female athletes. Quality press are leading the way—the launch of Telegraph Women’s Sport being the prime example—but the popular press are yet to follow

Freely-accessible coverage will generate greater interest and audiences for women’s sport, but continuous investment from all media will be needed to fulfil its potential

  • BBC
  • BT
  • Channel 4
  • DMGT
  • Express Newpapers
  • Guardian Media Group
  • ITV
  • News UK
  • Ofcom
  • Reach
  • Sky
  • Telegraph Media Group
  • Trinity Mirror
Internet, Media, TV, UK Media 7 October 2019

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