Enders News

Financial Times 3 December 2018

Douglas McCabe was quoted in the FT on the appointment of Jonathan Newhouse as Chairman of Condé Nast International. While Mr Newhouse’s announcement this week raised questions about the future of his family’s magazines, analysts are confident that its most vaunted titles will endure. “You can’t replicate a luxury environment online,” says Douglas McCabe of Enders, a media consultancy. “Vogue is not . . . going to disappear anytime soon.”

The Times 3 December 2018

Alice was quoted in The Times on the BBC's free TV licences for the over-75s. Enders Analysis, the media research company, said that means-testing would be the “least-worst” financial outcome for the BBC, but should still be avoided because it would be expensive to administer. Also, it could open a Pandora’s box on the question of whether low-income households of all generations should be offered free licences — not an option the BBC could afford, of course. Alice Enders, director of research at the firm, described it as a “terrible situation for the BBC and a terrible situation for the over-75s that are much more reliant on the BBC”.

The Telegraph 26 November 2018

Matti Littunen commented on Mark Zuckerberg's refusal to testify before a "grand committee" on Facebook's role in spreading fake news. Matti said this increased demand for testimony could be one reason behind Facebook's hiring of Sir Nick Clegg, the former deputy prime minister, as its new head of global affairs. "Facebook will be forced more and more to face public grillings by politicians," he said. "There is a big difference in hiring a politician as opposed to a lawyer or a lobbyist who is used to working behind the scenes".

Financial Times 22 November 2018

Douglas McCabe was quoted in the FT on advice books written by millennial women for peers who are trying to navigate a working life. Douglas observes that criticisms of older career books echo “the criticism that many executives make about MBA programmes today — that there is too much focus on business principles and case studies from before, say, 2000, when the business world started to be turned upside down”

Campaign 16 November 2018

Douglas was quoted in Campaign on the decision by Shortlist Media to close ShortList – the biggest men’s magazine in the UK. Douglas McCabe, chief executive of Enders Analysis, said: "Stylist has proved that the men's magazine market and the men's advertising market is much tougher than the women's market."

The Telegraph 13 November 2018

Claire Enders was quoted in The Telegraph on ITV’s plan to challenge Netflix with its own streaming service. Claire said “Even if a reboot between the BBC and ITV were this time to be approved, we do not think Kangaroo 2 can succeed as a significant subscription video on demand entrant in its home turf of the UK, above all because it’s too late.”

Campaign 12 November 2018

Claire Enders was quoted in Campaign on Global, Britain’s biggest commercial radio group and how it is transforming UK out of home, taking the market from six main players to four and creating a new powerhouse with about 32% share, just behind JCDecaux on 36%.Global’s track record in radio since buying GCap in 2008 suggests it will grow the medium, rather than seek share. Claire Enders, founder of Enders Analysis, says Miron deserves credit: "It’s an enduring strength of Global to have a CEO who is very, very good at sales."

Digiday UK 12 November 2018

Joseph Evans was quoted in Digiday UK on FT's audio strategy.  For the Financial Times, audio is proving an effective way to attract young audiences. So much so, that in the last three months the publisher has ramped up its marketing of subscriptions to its podcast audiences, 60 percent of which are aged between 22 and 37 years old, according to the publisher. “This is a smart acquisition strategy,” said Joseph Evans, senior research analyst at Enders. “The paper is getting into the news consumption routine of its listeners, in a high-attention context where it can demonstrate the authority of its journalists. Forming habits around content is key to any subscription offering.” There is some evidence of people paying for ad-free podcasts with bonus content, according to Evans. “We’ve counted nearly 100 podcasts on user-payment platform Patreon with at least 1,000 paying listeners, averaging about $5 [£3.80] per subscriber per month.”

Digiday UK 8 November 2018

Joseph Evans was quoted in Digiday UK on who the Guardian wants to get under the hood of what role news organizations can have on voice-activated devices. The publisher has assigned four dedicated employees — a developer, audio producer, designer and product lead — to figure out what kinds of stories and formats work best with Google Assistant, Google’s answer to Amazon’s Alexa for voice commands. Media analyst firm Enders estimates there are around 2 million households with smart speakers in the U.K., and a third of them use them for news regularly. "We’re talking small numbers,” said Joseph Evans, senior media research analyst at Enders. “But if they grow, the Guardian could use a strong position in voice to increase loyalty and hopefully the number of people contributing financially,” he said. “The addressable market is tiny, and monetization is impossible. But if Google’s footing the bill, you might as well give it a shot, as long as you remember that Google isn’t promoting its Assistant for the good of its health.”

Campaign 8 November 2018

Douglas McCabe was quoted in Campaign on how UK consumers are spending increased amounts on brands that play a role in defining their identity, but adspend is failing to match this behaviour. Douglas said the reduced adspend on many identity categories was due to budgets moving towards online direct response channels and was symptomatic of "short-termism" in advertising. He said: "In this part of the market, identity is understood as a set of individualistic, rather than social, identifiers and attributes – a clear missed opportunity. Taking advantage means understanding which media allow marketers to reach customers as members of identity groups, rather than just as a target demographic."

Wall Street Journal 6 November 2018

Matti Littunen was quoted in the WSJ on digital ad buying. A battle is brewing between Madison Avenue and Silicon Valley as companies shake up the way they buy ads.The rapid growth of Google and Facebook makes cutting out the agency middlemen ever easier, says Matti Littunen, senior research analyst at Enders Analysis.

Digiday UK 5 November 2018

Tom Harrington was quoted in Digiday UK on extending broadcaster prominence. “People are worried about news coming through other aggregators, the BBC is a trusted source,” points out Tom Harrington, media analyst at Enders Analysis. “Should that be backgrounded by tech platforms that have washed their hands of the treatment of the news they distribute?”

The Economist 26 October 2018

Matti Littunen was quoted in The Economist on Amazon’s ambitious drive into digital-advertising. Advertisers can buy space at the top of product searches or pay to sponsor products. In addition, some search results are labelled “Amazon’s choice”, which favour important vendors and advertisers, says Matti Littunen of Enders Analysis, a research firm. (Amazon does not disclose how products get this designation.) And as Amazon becomes a manufacturer and seller of more of its own private-label items, it will have to decide how much prominence to give paying advertisers and how much to its own goods.

The Economist 26 October 2018

Claire Enders was quoted in The Economist on the appointment of Philip Jansen as CEO at BT. Claire said BT’s immediate challenge was a potential “no deal” Brexit and the knock-on effect for its pension deficit, which stood at £4bn at the end of June. “BT’s strategy is set. Its priorities [are] around cost-cutting,” she said.

the Independent 25 October 2018

Tom Harrington was quoted in the Independent on the accuasations that Netflix has been using “intrusive” advertising tactics to mislead subscribers based on their ethnicity.  Tom said “Netflix’s recommendation engine is second to none, and works almost seamlessly in the background. But the algorithm for targeted artwork is shown as downright clunky when, say, [some] users are offered artwork for ITV’s Lewis with black actors despite both leads and almost the entire cast being white. Netflix knows a lot about you, perhaps even race, but their understanding of what to do with this information is currently rudimentary.”

Bloomberg Businessweek 25 October 2018

Matti Littunen was quoted in Bloomberg on the spiraling problems Facebook has fueled around the globe. “The question for Facebook is how serious are they about going into these markets and bearing the costs of properly entering the markets,” says Matti. “Putting boots on the ground, making sure it’s a good experience in that market for the long term, and making sure there’s not going to be political problems.”

Wall Street Journal 24 October 2018

Jamie MacEwan was quoted in the WSJ on plans by Dyson to build electric cars in Singapore, aiming to make its mark on the auto industry in fast-growing Asian markets.  Jamie said “Choosing Singapore over a European approach puts away worries over the impact of Brexit on the automotive supply chain. The only cloud on the horizon is if Dyson is eventually required to open another plant in China with a local partner, as several European car makers have done.”

BBC News 23 October 2018

Gill Hind was quoted by the BBC on the decision by John Lewis to no longer sell DVD players (once stock runs out). Gill said its decision to ditch DVD players was as much about retailers' desire to offer the latest innovations to consumers as the rise of streaming services alone.

Financial Times 19 October 2018

Douglas McCabe was quoted in the FT on the decline in print advertising and the effects on Johnston Press. Douglas said “The fundamental problem is not just the decline in print, it’s also that Johnston Press and other local publishers have not been able to generate meaningful revenues online. A lot of the marketing money has not stuck to the local news bundle, as publishers had hoped.”

Financial Times 11 October 2018

Douglas McCabe was quoted in the FT on the sale of Johnston Press. Analysts said strategic buyers would include Reach, formerly known as Trinity Mirror, and Newsquest, which both have large local newspaper portfolios. But the debt may scare off potential bidders. Douglas said “The question is, can they sell the whole portfolio or is there an inevitability about it being broken up?”