Tinder and online dating: who's paying? | Jun 2017

Sectors: 
Internet
Media
Mobile
Technology
Companies: 
Guardian Media Group

Tinder is one of the most high-profile mobile apps on the market and has transformed the adoption of online dating

Tinder’s success is due in large part to its understanding of user experience, which is key to getting, keeping and upselling users through network effects

But the financial value of this success is limited by the industry: even a mobile revolution has not created a high-revenue mass market where none existed before 

Access Tinder and online dating: who's paying?