SVOD in the US and UK: a tale of a three-player market | Dec 2018

Sectors: 
Media
TV
Companies: 
21st Century Fox
Amazon
Apple
BBC
Channel 4
Freeview
ITV
NBCUniversal International
Netflix
Ofcom
Sky
Walt Disney

There is a belief in some quarters that there is space for a myriad of large SVOD services in the UK. We question whether there is room for more than the current three pacesetters; Netflix, Amazon and NOW TV

Like the UK, the US market is dominated by three services, and there is evidence of an appetite for further offerings. But the US market is conspicuously different to the UK's, with the forces behind cord-cutting in the States less apparent this side of the Atlantic

Potential domestic UK services would struggle to compete with the resources—supported by debt-funded and loss-leading models—that foreign tech giants can marshal

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