Roku: OTT pioneer under threat | Jul 2019

Sectors: 
Media
TV
Companies: 
Amazon
Google

With c.22m accounts across 44m devices, Roku has a US footprint which exceeds the largest pay-TV platforms

Limited competitive advantages highlight the scale of this achievement, but also leave the pioneering firm vulnerable to activities from bigger, wealthier rivals Apple, Amazon, and Google as well as pay-TV providers

The odds are stacked against Roku, but continuing the innovation in production and product that built its lead may secure future success

Access Roku: OTT pioneer under threat