Free video! Apple TV+, Disney+, HBO Max and Peacock in a rush for scale and partners | Oct 2019

Sectors: 
Media
Non UK Media
TV
UK Media
Companies: 
21st Century Fox
Comcast
NBCUniversal International
Netflix
T-Mobile
TalkTalk
Turner
Virgin Media
Walt Disney

New SVOD entrants are prioritising reach over revenue in the US with extensive ‘free’ offers, including Apple TV+ (to hardware buyers), Disney+ (to Verizon customers), HBO Max (to HBO subscribers) and Comcast’s Peacock (to basic cable homes)

This is the latest development in an unfolding global story of partnerships, continuing on from multiple Netflix and Amazon distribution deals with platforms, bringing benefits to both parties

In Europe, Sky faces price pressure, but it has secured its HBO partnership and can now talk to Disney from a position of strength

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