Consumer magazine publishing: from brand-led to capabilitities-led | Nov 2019

Sectors: 
Internet
Media
UK Media
Companies: 
Apple
Conde Nast
Express Newpapers
Hearst
Reach
TI Media
Time Inc
Trinity Mirror

Consumer magazine circulation and advertising continue to spiral down, with notable exceptions at the top of the market and in a handful of key genres, triggering ever greater revenue diversification and innovation

The market is fundamentally over-supplied and the gap between successful portfolios and the glut of secondary titles is growing. Furthermore, the distribution and retail supply chain hang by a thread

There are some encouraging signs. Publishers are evolving, with their strategies and leadership capabilities increasingly defined by the needs of the industry they serve rather than the publishing brands they exploit, bringing the consumer model closer to more thoroughbred B2B models

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