François Godard was quoted in The Telegraph on "Has the Premier League bubble burst?"
13 August 2025For the Premier League, this climate increasingly appears to be the new normal. “Eventually streamers will buy more football rights,” says Francois Godard from Enders Analysis. “But I see no reason why prices of football rights in the UK would increase now.”
“Youth viewing of sports has declined only at the margin – in sharp contrast with youth viewing of other TV,” notes Godard. “We see sports audie
For young fans, there are more alternative ways to follow matches than ever before. On the Sky Sports YouTube channel, fans can watch three-minute highlight packages of all matches – including 3pm kick-offs – within minutes of the games finishing. Such clips widen the Premier League’s reach and increase exposure for sponsors, Godard says.