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Enders Analysis provides a subscription research service covering the media, entertainment, mobile and fixed telecommunications industries in Europe, with a special focus on new technologies and media.

Our research is independent and evidence-based, covering all sides of the market: consumers, leading companies, industry trends, forecasts and public policy & regulation. A complete list of our research can be found here.

 

Rigorous Fearless Independent

For the Premier League, this climate increasingly appears to be the new normal. “Eventually streamers will buy more football rights,” says Francois Godard from Enders Analysis. “But I see no reason why prices of football rights in the UK would increase now.”

“Youth viewing of sports has declined only at the margin – in sharp contrast with youth viewing of other TV,” notes Godard. “We see sports audie

For young fans, there are more alternative ways to follow matches than ever before. On the Sky Sports YouTube channel, fans can watch three-minute highlight packages of all matches – including 3pm kick-offs – within minutes of the games finishing. Such clips widen the Premier League’s reach and increase exposure for sponsors, Godard says.

 

Tech companies are approaching terminal velocity on capex, which will surpass a $500 billion annual run-rate in early 2026. Apple is out of position on AI; CEO Tim Cook has signalled a willingness to consider M&A yet also faces acute political strain in the US

Despite revenues surpassing $2 trillion in 2025, tech is in a fragile transition as most cloud growth is still not driven by gen AI—tariffs, uneven compute build-out and US economic impacts may deliver a bumpy landing in quarters ahead

European tech sovereignty is a mounting political issue, as the continent fights the White House on its regulatory red lines. The financial and cultural impacts of Europe’s lack of tech champions remain intractable

Jamie MacEwan, senior media analyst at Enders Analysis, said S4’s interest in a deal looked like a tacit acknowledgment that its focus on tech clients “had flopped”. 

The deal could be an “attractive expansion” to S4’s portfolio of activities and shows it’s “willing to take on expertise in serving a wide range of clients,” he added.

 

Disney’s streaming business continues to grow meaningfully, now outpacing the somewhat predictable decline of its linear operation. Studios is always a highwire act, but it is currently the source of most of Disney’s uncertainty.

With subscription numbers quite flat and engagement likely subdued, in the US Disney is hoping that product improvements and sport will invigorate the relationship that users have with its services.

In the UK, the Disney+ and ITVX content swap arrangement is off to a slow start.

VMO2 had a solid Q2 in financial terms, with revenue growth dipping but not by as much as we had expected, and EBITDA growth improving thanks to strong cost control

Consumer fixed is however continuing to deteriorate under altnet pressure, countered by mobile performing better than expected, with continuing weak subscriber numbers across both

Meeting 2025 full year financial guidance is looking more likely after a robust H1, but the trajectory thereafter depends heavily on how the altnet sector develops, a factor over which VMO2 has limited control now that NetCo has been cancelled

Prime Video UK viewing has increased by 30% year-on-year. Although this growth is from a smaller base than its main rivals, it now matches Disney+ in total engagement.

Viewing behaviour now reflects a service that is more than just an add-on: those who use it alongside Netflix do so for its breadth, particularly in film, whilst non-Netflix viewers are drawn to its major UK hits and football coverage.

Supplementing consistent viewing to football and scripted box sets, its ability to attract mass audiences to its hit original shows now rivals some broadcasters.

Vodafone’s financials have begun what should be a steady improvement as this year progresses, leaving behind the TV regulatory hit and benefiting from the onboarding of 1&1.

Looking beyond one-offs, the core operational metrics are mixed but skewed to the positive. Vodafone has some tricky balancing to enact to deliver a return to sustainable growth.

EBITDA growth was solid in this quarter and is likely to remain so in the medium term, thanks in particular to VodafoneThree. More evidence of fundamental commercial delivery would strengthen hope of an enduring positive trajectory.

Staff have nothing to fear. “They’re not going to sell Channel 5,” she said, pointing to the broadcaster’s profits and the leadership of Rose, a “great diplomat” whom she predicts will win the affections of Paramount’s next owners.

The other considerable uncertainty facing 5 concerns Rose herself. A former longstanding executive of Channel 4, many in the sector identify her as a star candidate to return as the company’s next chief executive. Some even think she could replace Tim Davie as director-general of the BBC. Enders thinks Rose will stay put.