UK Classified Advertising

20 July 2010

UK classified advertising, which generated £4.8 billion in 2007 (26% of total UK advertising spend), could decline to £4.2 billion in 2008 and to £3.7 billion in 2009. In our view, advertisers are accelerating their shift online as a result of the economic downturn, while the property market’s steep decline depresses associated classifieds. Online has already overtaken national newspapers and magazines as classified advertising media, and looks set to rise above directories in 2008. In the near future, online will be the leading classified advertising medium, ahead of regional newspapers. The enclosed presentation updates for 2008 the information contained in Classified Advertising in the UK [2007-55]

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