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Enders Analysis provides a subscription research service covering the media, entertainment, mobile and fixed telecommunications industries in Europe, with a special focus on new technologies and media.
Our research is independent and evidence-based, covering all sides of the market: consumers, leading companies, industry trends, forecasts and public policy & regulation. A complete list of our research can be found here
Abi Watson was quoted in Digiday on "One year in: DMG Media’s social-only briefs account for 30% of New Media revenue"
28 October 2026The shift is also changing how advertisers value publisher-made social, aid Abi Watson, head of publishing for Enders Analysis. “The last year has really seen an acceleration in the recognition and professionalisation of the creator industry, coinciding with the decline in referral traffic,” she said. The growth in social-only briefs at DMG suggests that advertisers increasingly see value in these formats as “destinations in their own right,” rather than simply as extensions of existing publishing brands,” she added.
Channel 4 on Disney+: A lower-risk alliance
28 October 2026By streaming Channel 4 programming 'day-and-date', Disney+ gets the regular benefit of punchy new content that will help hand the platform greater urgency around usage.
For Channel 4 the upside is obvious: an extension of reach for its programming and the ability to earn incremental revenues.
Risks for the parties, in particular cannibalisation of Channel 4's streaming business and Disney+'s originals, are mitigated by each side's size and market position.
Enders Analysis was mentioned in Digiday on "In Graphic Detail: What Apple’s identity block means for the ad money"
28 October 2026Apple’s ads business matters more than its size suggests because it sits inside services, the part of Apple that now does a lot of the heavy lifting on profit. In 2018, services brought in 24% of Apple’s growth profit, with hardware such as the iPhone delivering the other 76%, according to Enders Analysis. Today services account for 43% and products 57%. Apple doesn’t say how much of that comes from ads but every dollar it makes there adds to the side of the business it most wants to grow.
Enders Analysis was mentioned in the Financial Times on "UK needs more powers to intervene when telecoms providers fail, minister says"
27 October 2026However, the high cost of building out fibre broadband networks has saddled altnets with more than £9bn of net debt, according to estimates from Enders Analysis. The sector posted £1.5bn in losses in 2024, Enders said, as consumer uptake of services also fell short of expectations.
Online advertising adapts: Chat the centre of transformation
23 October 2026The pursuit of AI-native advertising formats has landed on chat as the most feasible route to add value, although the effect is to amplify existing strengths and weaknesses.
Practical constraints are slowing the agentic transformation beyond automation. Efficiencies are still the primary value-add, with agencies and adtechs looking to offset a greater infrastructure cost burden.
The end-to-end platform model continues to win: the arena for competition is now shifting towards commerce and control of user access points as scale and data advantages persist.
Netflix Q3 2026: Resetting the narrative
21 October 2026Despite strong revenue growth in Q3 (+12% YoY to $12.9 billion) and operating income that also beat guidance (+37% to $4.5 billion) more attention will be paid to Netflix's ruthless attempt via layoffs to reset a corporate narrative that has drifted towards a perception that the company has plateaued.
Four years along, Netflix's advertising business has yet to prove truly incremental, now contributing to overall price sensitivity, ARPU drag and net engagement loss. These consequences will only be intensified by the necessity to increase prices to continue revenue growth.
Despite denials, management is clearly floating the idea of the introduction of a free tier. With the aforementioned internal forces already in motion, this would be a difficult product to design.
Karen Egan was quoted in The Times on "Starlink poses growing threat to UK and EU telecom providers"
20 October 2026“I think they will go for a strategy of optimising their revenue, which is probably to keep premium pricing where they don’t have fibre competition, rather than bringing down pricing to maximise the take-up,” Karen Egan, head of telecoms at Enders Analysis said.
Enders Analysis was mentioned in the Financial Times on "Virgin Media O2 owners push CMA to reconsider £2bn broadband deal"
20 October 2026A Netomnia-Nexfibre combination would create an 8mn-home fibre network. BT’s Openreach serves nearly 25mn homes with fibre broadband, while its retail division has 30 per cent market share, according to estimates from Enders Analysis.