The transition to IPTV brings benefits to consumers with the availability of significantly more content—mainly global—and greater functionality on the TV set.
However, the emergence of global TV operating system (TVOS) providers has changed the business model of TV manufacturers and introduced an intermediary between broadcasters and consumers.
Prominence regulation can only go so far. Domestic broadcasters need to secure a fair return from Connected TV (CTV) platforms so they can continue to invest in locally-produced content and protect the wider TV ecosystem.
