According to Enders Analysis, publishers are facing headwinds thanks to “structural assymetry” in how consumers interact with them vis-à-vis platforms.
As Enders Analysis notes, this leads to a situation in which “publishers are producing journalism, but platforms are capturing the majority of time spent with it.”
Meanwhile, as Enders writes, credit and compensation for original content “are coming further adrift”, with newsrooms that break stories “capturing less and less of the commercial reward it generates”.
As the report’s authors (head of publishing Abi Watson, senior research analyst Claire Holubowskyj, and media analyst Laura Darcey) explain, in the days of print news, scoops provided news organisations with hours, if not days, of competitive advantage, both in attaining audience and driving revenue based on that audience.
“However, today, exclusives rarely act as moats,” they note.