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Enders Analysis provides a subscription research service covering the media, entertainment, mobile and fixed telecommunications industries in Europe, with a special focus on new technologies and media.

Our research is independent and evidence-based, covering all sides of the market: consumers, leading companies, industry trends, forecasts and public policy & regulation. A complete list of our research can be found here.

 

Rigorous Fearless Independent

“Investors are very nervous in the climate of international uncertainty and they may overreact to the decline in subscribers in South Africa,” notes François Godard, analyst at Enders Analysis.

“Canal+ needs to better explain what’s happening with MultiChoice; it’s a bit opaque for European investors,” adds François Godard. “Not to mention that Canal+ is the only publicly traded pay-TV company (along with Viaplay, which is tiny), so the market doesn’t have easy points of comparison.”

Broadband market revenue growth slightly worsened in Q4 to -1.4% as volume and ARPU pressures persist.

The altnet outlook remains highly uncertain with multiple developments pointing in different directions.

Continued market decline into 2026 is likely, with a coherent (and sustainable) altnet future likely to take some time to emerge.

ITV’s total revenue (£4.1 billion) was flat year-on-year, with growth from Studios balancing a drop from Media & Entertainment: advertising revenue ended 2025 down 5%.

Studios not only grew revenue (£2.1 billion, +5%) but was almost as profitable as the record-breaking 2024, with adjusted EBITA of £297 million. The domestic business remains strong, but US production is looking tough.

Overall engagement continues to fall (-5%) and although there is sizeable reach to be found on YouTube, viewing levels and completion rates markedly trail linear and ITVX.

Döpfner took cues on publishing from his surrogate father, the late George Weidenfeld, whom he described as “the opposite of cancel culture”. On the pages of his new venture, it seems likely that he will embrace a range of voices. Abi Watson, an analyst at Enders, noted the “trophy asset multiple” paid by Axel Springer: 14.7x the Telegraph’s EBITDA in 2024 – almost exactly the same as the Nikkei multiple. “The price reflects the fact that RedBird IMI overpaid in the first place, setting a floor that subsequent bidders have had to match.”

Axel Springer has leapt in to acquire the Telegraph, offering £575 million all-cash, and upending DMGT's £500 million bid, amidst the ongoing PIIN process.

Securing the Telegraph realises Axel Springer's long cherished ambition to own a "flagship" British asset.

The Telegraph would gain something no previous owner could offer: existing US newsroom scale.

The House of Mouse, it seems, has opted for the latter. According to a new Enders Analysis report, its decision to licence elements of its intellectual property (IP) to OpenAI' sora is not a ‘moonshot’ into the future of storytelling, so much as a pragmatic effort to “regain agency in a consumer ecosystem dominated by rampant unlicensed IP usage”.

Enders suggests the OpenAI agreement is therefore an act of containment – a way to channel activity that was effectively already happening into a framework with guardrails it could control.

“User-generated content, especially in video form, is in many ways a great thing for franchise owners,” said Gareth Sutcliffe, analyst at Enders Analysis.

“It signals what’s working and what isn’t with the IP rather than being perceived as direct competition. It allows for an expression of fandom to keep characters and stories alive between movie or TV series releases.”