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Enders Analysis provides a subscription research service covering the media, entertainment, mobile and fixed telecommunications industries in Europe, with a special focus on new technologies and media.

Our research is independent and evidence-based, covering all sides of the market: consumers, leading companies, industry trends, forecasts and public policy & regulation. A complete list of our research can be found here.

 

Rigorous Fearless Independent

Audience needs remain unchanged: creativity, talent, and community are central to building user relationships.

Discoverability, distribution, and formats are evolving rapidly. Technical alignment is key to unlocking user value. New means of scaling, partnering, and monetising need to be considered as AI and IP structures evolve.

Publishers don’t need to be everywhere: the fundamentals of content, brand, and curation are still key with no one-size-fits-all route to success. Agility and experimentation are crucial as the ecosystem continues to evolve.

Big tech platforms are extending their advertising lead by deploying existing AI strengths to expand functionality and offer advertisers streamlined performance.

A cohesive model for chatbot advertising is still elusive. While in the process of defining its positioning, it currently impacts discovery more than search.

Scale no longer guarantees agency advantage: value capture is shifting away from providing services and towards owning the processes, tools, IP, and media.

VMO2’s broadband and mobile segments both worsened in Q1 to decline at 3–4%, with altnets hitting the former and an over-publicised price rise change hitting the latter.

Subscriber trends however improved on both, with the broadband base notably reaching near stability as altnet pressure gradually recedes.

2026 will still be a tough year for the company, with service revenue/EBITDA guidance of a 3–5% decline for both looking realistic, but momentum thereafter is likely to be much improved

Disney's Entertainment revenues rose 10% year-on-year to $11.7 billion in Q2, part of a company-wide lift of 7% (to $25.2 billion), with parks remaining resilient despite headwinds. New CEO Josh D'Amaro has begun to outline his vision for the company.

Corporate reorganisation has created a unified marketing vertical, while interactive entertainment and gaming has finally been brought under Entertainment and into the core of Disney's content creation engine.

In the UK, the impact of Disney+'s near-blanket availability to Sky subscribers has so far been muted, indicating that there are few shortcuts to growth in a mature streaming market.

A report published today by the PPA (Professional Publishers Association) and Enders Analysis shows publishers are well placed to succeed in an AI world by growing identity-driven communities, reinforcing brand reputation and delivering unique perspectives.

Claire Enders, CEO, Enders Analysis added: “Enders Analysis has long argued that trusted media is a fundamental good, built on original work, editorial judgement, and relationships with audiences measured in decades rather than quarters. We are delighted to have partnered again with the Professional Publishers Association on this research.

“The ground is shifting, and our report is clear-eyed about the pressures. But it also shows the response taking shape. The publishers navigating this period well are investing in direct relationships, distinctive voice, and the formats and communities that machines cannot replicate. The direction of travel is not settled, but nor is it one-way.

The £4.3bn deal values VodafoneThree at an enterprise value of just under £14bn — about 7.7 times next year’s ebitda after depreciation on its lease liabilities, a premium to the roughly 6 times typical for European peers. But Vodafone Three still has a lot of overlapping costs to cut from when Vodafone’s network merged with Three, which means that profit is forecast to grow about 9 per cent a year to 2030 according to Enders Analysis. On that year’s estimates, the acquisition multiple falls to nearer 5.9 times, which is broadly in line with the European sector. Vodafone will be able to spread its general and marketing costs over more revenue.

The low price, low quality vicious cycle in UK mobile is becoming ever more apparent in both revenue pressure and in network quality surveys.

Policymakers meanwhile demand better quality, coverage and resilience which will be tough to deliver without a more robust revenue outlook.

Without radical change, the government’s affordability priority looks set to win out over its growth one, driving the industry towards (self-reinforcing) sub-optimal outcomes for both consumers and growth.