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Tom Harrington at Enders Analysis says: “Whatever they say, when Fox combined with Disney, they made fewer films. When people merge, they make less stuff. It's just how it works. So there’s fewer films costing more money meaning there’s not enough stuff in the cinema to attract a lot of people regularly. The cinema business model is not really selling cinema tickets as 60% of that money goes to the studio. It’s getting people in every night to sell popcorn and drinks. That model thrives on people going more rather than less.”

According to figures from Enders Analysis, the league brought in €2.1bn from such deals last season, compared with €1.4bn for the Spanish, German, Italian and French leagues combined.

“Trump is reshuffling the cards,” said François Godard, an analyst at Enders Analysis, adding that “as long as tensions are not resolved, and there is uncertainty, they represent “a risk on investment and on long term decisions made by companies,” including those in the media and entertainment sphere.

“I think countries like Canada and the U.K. should be the most sensitive since there is a lot of production by American studios and for the American market taking place in both countries,” Godard noted.

“Then there are question marks regarding the European policy towards American tech exports [to Europe] and American tech giants, as a form of retaliation,” Godard went on to add. “The matter is certainly not settled.”

Claire Holubowskyj, senior research analyst at Enders Analysis, said that a restructuring by itself was unlikely to 'move the dial' until the results of any changes began to be reflected in the advertising giant's finances.

“It’s completely different to scheduling content on a pretty closed ecosystem,” Tom Harrington, an analyst at Enders Analysis, said. “Casting money onto programming that’s going to be on this enormous platform like YouTube, where someone will probably never see what you’re making for them. It’s a completely different kettle of fish.”

Claire Holubowskyj, senior research analyst, Enders analysis, said: “A key value of chatbots is in how their only incentive is to give the best possible answers to queries — introducing advertising, even if not directly integrated into responses, erodes this by casting doubt on whether serving users or monetisation is motivating recommendations.”

Despite concerns and clear issues that need to be addressed, advertising revenue enables access for consumers who cannot afford expensive subscriptions.

Holubowskyj said: “How necessary advertising is will depend on a model’s user base: higher-value enterprise subscriptions are the clearest route to profitability, but are only feasible for a handful of tools.

“Most audiences won’t be upsold to higher paid tiers, so for consumer-oriented model providers, advertising will be the main way to monetise reach.”