Trade books in the pandemic: Fair retail ending
28 May 2021
The consumer books market has flourished during the pandemic: following early worries, publishers are reporting strong growth and profits
However, bookshops, the most important point of contact between the industry and readers, are facing their toughest challenge yet as ecommerce booms and continued home-working saps high street footfall
Publishers and authors are embracing new, online ways of promoting titles. These will require new ways of working, and are not substitutes for dedicated shops, which must be protected as much as possible