Facebook's dwell time question at home
5 January 2018
Almost half of Facebook’s impressive revenue growth and turnover is still reliant on the US, where user growth has slowed down
Among GAFA platforms, Facebook’s core business is the one most directly dependent on dwell time, but the metric for the crucial home market is clouded in mystery
The company has yet to create significant compensating revenue streams outside display advertising, raising the importance of international markets for Facebook’s future