Women & TV conference 2019
Enders Analysis hosted the Women & TV conference on Monday 2 December 2019 at Channel4. The event highlighted, showcased and celebrated the female half of the population. These decision-makers, entrepreneurs and colleagues are highly desirable, but frequently misunderstood, audiences for advertisers. More women than ever before are at work, many enjoy unprecedented financial resources in 2019.
Our keynote speaker was the inspiring Alison Rose, CEO at Royal Bank of Scotland, discussing her report on female entrepreneurship and unlocking the potential for the UK economy. Our Director of Research, Alice Enders also discussed female entrepreneurship, wealth and spending patterns. The appeal of female audiences for advertisers was covered by Nathalie Burdet, CMO for Kantar, Alex Mahon, CEO for Channel 4, Jane Millichip, CCO for Sky Studios and Reemah Sakaan, Group Launch Director - BritBox UK & SVP Creative & Editorial BritBox US.