Financial Times
29 May 2019Francois Godard was quoted in the Financial Times on Italy’s Mediaset buys near 10% stake in Germany’s ProSiebenSat. 1 He said "Mediaset’s move was consistent with its message to shareholders that it is in a scale game to sell advertising across borders and have resources to invest in bigger programmes. Italians and Germans don’t like and watch the same programmes. Mediaset is not a producer of quality content with international audiences." He added that media groups in the UK, Europe’s largest advertising market, were unlikely to be targeted by Mediaset, as the British market was “pretty consolidated”. “It would be difficult to see ITV get into a pan-European thing like that,”