Jamie MacEwan was quoted in Campaign on "Is another mega deal inevitable after Omnicom-IPG?"
26 November 2025"Pressures from big platforms, AI, Publicis’s winning streak and the Omnicom-IPG mega-merger are sucking the tide out on agency group operations that are seen as subscale or unable to keep pace."
"This is where Dentsu comes in: the rationale for maintaining its international operations as-is looks difficult today. Revenues are declining, Europe has tiny operating margins compared to Japan and Asia-Pacific is negative. Tight control from Japan appears to have hampered the international subsidiaries’ potential. So you have a situation where the scale and momentum is not there for Dentsu to effectively compete with Publicis, Omnicom or WPP on a global level and its international operations seem to be a drag on an otherwise leading position in Japan."
