Format: Feb 2020
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3G in Japan

Although 3G mobile networks are being rolled out aggressively in Japan, instead of the promised land of increased voice and data revenue driving higher profits, revenue is stagnant and costs are rising. In this report we examine why and consider the lessons to be learned for European operators.




Telecoms, Mobile 13 June 2004
3G Infrastructure

Europolitan, Vodafone's Swedish affiliate, has just announced that its expected costs to build a 3G network will be 10bn Swedish Kroner, or about 1bn Euros.

How will this happen? XP contains hooks that link it closely to Microsoft Passport and Microsoft Messenger. These two applications are the gateway into .NET. Passport provides the central storage for user details (no more tedious entry of personal data into web forms), Messenger offers a broad set of 'unified messaging' functions. One example struck as particularly powerful; XP users can automatically see which of their list of 'buddies' is online and can contact them via instant messaging. If this isn't a direct threat to AOL, we don't know what is. (These functions have been separately available for some time, but making them an integral part of the operating system will hugely expand their use).



Telecoms, Mobile 17 September 2001
3G Infrastructure

Estimates of the cost of building 3G networks in large European countries have tended to cluster around $5 billion per operator. This, in addition to the embarrassing large licence fees paid to governments, is acting as a drag on stock market performance.

This figure is exactly what we would have predicted based on our modelling of 3G costs contained in our June report. Sweden is nearly twice the size of the UK, and the regulator's coverage requirements are probably the strictest in Europe - in theory the whole of population has to be covered. But costs are reduced because Europolitan will share its network with the Hutchison 3G venture in all areas of the country outside the four biggest cities.



Telecoms, Mobile 18 June 2001
3G Infrastructure Sharing

The UK telecoms regulator, Oftel, has just (1st May) produced a briefing note that seems to encourage the idea of infrastructure sharing of third generation mobile networks. It defines 'infrastructure sharing' as including both physical sharing of sites, and also the sharing of capacity. The example Oftel gives is interesting. It says that two operators could divide up the country, one, say, building a network in Manchester, the other in Leeds. They could then allow free 'roaming' between the cities.

Our primary purpose is to provide revenue forecasts for the next three years. Our central forecast sees Retail revenues falling at percentage rates in the low single digits. Wholesale revenues are driven by different forces and will rise rapidly next year, and at a slower rate thereafter. The rise in Wholesale revenues will not be enough to stop a fall in overall income.



Telecoms, Mobile 18 May 2001
4G in the UK : Advantage EE

A number of developments over the summer have, at least in theory, made the UK 4G mobile spectrum outlook a lot clearer: in July Ofcom issued its final policy statement regarding the 800MHz and 2.6GHz ‘4G’ auctions, in August it decided to allow Everything Everywhere (EE) to ‘refarm’ its 1800MHz spectrum for 4G use, and EE announced that it had sold 15MHz of its 1800MHz spectrum to H3G

The main short term implication is that EE will have clear short term advantage of being the only operator offering 4G (LTE) services for about 12 months from (roughly) the end of September 2012 to (roughly) the end of September 2013

The main uncertainty is legal action; O2 and/or Vodafone may appeal Ofcom’s decision to allow EE to refarm its 1800MHz spectrum, which would trigger EE to appeal the 4G spectrum auction rules, and give 4G in the UK an unhelpful delay

  • Vodafone
  • T-Mobile
  • Orange
  • O2
  • Hutchison 3G
  • EE
Mobile, Telecoms 20 September 2012
5G to change the shape of UK mobile

The capacity boost with 5G will be more important than any speed or latency uplift. We estimate a 7-fold increase in mobile capacity in the UK and 13x+ for O2 and H3G

We view fixed mobile substitution products as quite niche although the number of mobile-only households is likely to creep up. mmWave would have the capacity to substitute for fixed but has many hurdles to overcome

Capacity-constraints have tempered competition of late and their removal risks an increase in intensity, especially as H3G views itself as sub-scale – good for policy makers but another challenge to add to the industry’s woes

  • BT
  • EE
  • Huawei
  • Hutchison 3G
  • O2
  • Vodafone
Telecoms 16 April 2019
A busy week in UK broadband

BT’s launch of ‘Total Broadband’ represents a timely improvement in the value proposition for BT’s residential broadband customers but its impact will depend crucially on the success of BT Vision and other related services yet to be launched 

Telecoms 21 June 2006
A future for tablet publishing? La Presse case study

Montreal’s La Presse follows a unique tablet-focussed, free access, fast track digital strategy. It said adieu to weekday print editions in December. An in-house developed app – La Presse+ – sets new benchmarks: advertising friendly, easy to navigate, and engaging

High ABC1 market share in French speaking Quebec helped build digital scale rapidly. La Presse+ has broken circulation records thanks to an influx of younger readers. Advertising is sold at a premium to print and the newsroom has expanded

In a tougher market The Toronto Star launched the app last September with positive initial results. The Star Touch approach is additive rather than substitutional to print and may be more relevant to newspapers elsewhere. Slower tablet penetration growth is no big worry as phone screen sizes increase and PCs converge towards tablets

Media 24 February 2016
A new Fox bid for Sky: when, not if

News Corp’s original bid for full ownership of BSkyB was withdrawn because of the phone hacking scandal. It was never blocked by regulators. Had it not been for the scandal, the bid would almost certainly have been approved.

With the phone hacking scandal fallout largely over and the election of a friendly government, the climate is now much more favourable to a renewed bid. With undertakings, we believe it would be approved by regulators.

The increasingly global scale of TV and film distribution means the commercial case for the bid is, if anything, stronger now than in 2010. The questions are simply whether the right price can be agreed, and how high up it is on James Murdoch’s list of priorities.

  • 21st Century Fox
  • News Corp
  • Sky
  • Sky Deutschland
  • Sky Italia
Media, Technology, Telecoms, TV, None 1 July 2015
A room with a VUI: voice and Amazon Alexa

Amazon’s smart Echo speakers are coming to Europe, powered by a voice-controlled intelligent assistant, Alexa. Echo is thought to have found surprise success in the US

Alexa is best thought of as the most complete Voice User Interface (VUI) on the market. We expect VUIs to supplant graphical user interfaces for a variety of use-cases, in the home, on the move and in the car. Competition in this area is increasing

Alexa is being positioned as the Android for voice, moving beyond devices made by Amazon in an attempt to jumpstart adoption, and with developers building services on top of Alexa’s core voice platform

  • Amazon
  • Apple
  • Facebook
  • Google
Non-UK Media, Internet, Media, Mobile, Technology 29 September 2016
A strict early privacy verdict for UK online advertising

The Information Commissioner’s Office reported on the UK online advertising sector, finding common industry practices unlawful under a strict interpretation of the GDPR and UK privacy law

The ICO focused on problems around transparency, consent and data sharing in the Real-Time-Bidding ecosystem, which comprises 16% of UK online ad spend, but most of publisher online ad revenue. The ICO is giving the industry six months to shape up, with the next steps still unclear

The Competition and Markets Authority has had under consideration an investigation into the entire online advertising sector, but is hampered by Brexit-related considerations

  • Amazon
  • Facebook
  • Google
Media, Technology 25 June 2019
A third digital ad force: Verizon and Yahoo

To diversify revenue in a saturated US mobile market, telecoms giant Verizon Communications followed an earlier merger with AOL by acquiring Yahoo for $4.8 billion

The combined online ad platforms are likely to become the most viable contender for third place in the US, after Google and Facebook

Verizon’s mobile subscriber data could narrow the market leaders’ targeting and measurement advantage, but regulation and customer reception pose risks

  • Yahoo
Non-UK Media, Non-UK Telecoms, Internet, Media, Mobile, Non UK Media, Telecoms 15 August 2016
A U-turn at the Competition Commission?

The CC seems to be preparing to reverse its provisional conclusion that Sky’s hold over premium movies is damaging competition

  • Sky
Media, TV 14 March 2012
About finding the right balance - Channel 4 annual report

Channel 4 enjoyed a bumper year in 2012 with regard to delivering its public service remit, epitomised by the London Paralympics

Public service successes notwithstanding, the continuing decline in main Channel 4 audience share post digital switchover is not being fully compensated commercially by large gains across the rest of the Channel 4 portfolio

Overall, we expect group revenues to remain quite stable in 2013 and 2014, but current record levels of investment in programme content origination have yet to bear fruit in terms of strong returning series

  • Channel 4
Media, TV 29 May 2013
Activision: the new King of the games industry

Activision’s announcement of its intention to buy King, the maker of Candy Crush, for $5.9 billion, is a major strategic play but positions the company well as it seeks to broaden its exposure to the growing mobile games market

Activision has answered the “build or buy” question by looking to King to strengthen its capabilities in key areas: specifically mobile development, online gameplay, customer acquisition and retention analytics, as well expanding its range of revenue streams

Other mobile and online game developers are now under renewed focus as possible acquisition targets by major developers. Enders expects more acquisitions in this space in the near term

Media, Technology 12 November 2015
Addressable TV has more to deliver, while online video posts record highs

The market for addressable TV looks constrained despite its benefits, with Sky AdSmart taking less than 2% of overall TV ad revenues. Meanwhile, online video revenues for Google, Facebook and others have surged dramatically

Agencies are seemingly enraptured by online video  a highly profitable medium to buy despite concerns about a lack of effectiveness, safety and transparency 

For broadcasters to compete, better radical collaborative action is needed, including industry-wide adoption of AdSmart, and overhauling the trading agreements which hinder its take-up



  • Channel 4
  • Facebook
  • Google
  • ITV
  • Sky
  • UKTV
  • Viacom
  • Virgin Media
Media, Telecoms 14 March 2018
Advertising after the turning point: when offline is the exception

Online advertising became the majority of all UK ad spend last year, in step with China but ahead of all other major markets. 

Direct response has further increased its share to 54% of UK ad spend, fuelled by the self-serve platforms of Google, Facebook and Amazon, while content media nets just 11% of the online advertising pot.

We estimate that all online-delivered channels - including "pure play" online properties, broadcaster VOD, digital out-of-home and online radio - could account for well over 60% of UK ad spend by 2020, but only with improved commitment to industry governance. 

  • Amazon
  • Facebook
  • Google
  • Sky
  • Spotify
Internet, Media, Mobile, Non UK Media, Technology, TV, UK Media 14 June 2018
Advertising Pays 7: UK advertising's digital revolution

Online advertising plays a larger role in the UK economy than anywhere else in the world, having grown hand-in-hand with the highest ecommerce spend per capita and a business creation boom.

There are many factors behind this success, access to investment and top talent (both technical and creative) structural characteristics in the economy and society—not least a culture of experimentation and entrepreneurship.

As with all maturing industries, sustaining future growth will bring new challenges: along with economic headwinds, UK online advertising now faces an urgent need to restore public trust, with a combination of statute and self-regulation.

VIP List, Media, Telecoms 5 June 2019
Advertising ups and downs in 2017

Brexit has not noticeably depressed advertising spend in 2016, as consumer spend is buoyant, fueled by borrowing and lower savings. Yet, businesses are being cautious as uncertainty weighs on the future rules of trade with the EU

We forecast total advertising spend to rise by 0.6% at constant prices in 2017, almost entirely due to digital growth, which is expanding the total advertising market. Its share has soared from 1% in 2000 and looks likely to hit 50% in 2017

Up to now digital growth has always been at the expense of print and not television, but this could just be changing as mobile increasingly holds centre stage for the consumer


Brexit, Media 12 December 2016
Advertising: this year, next year

We forecast UK display adspend to grow by 3.1% in 2018 (<1% in nominal terms), with TV roughly steady, newspaper decline slowing and digital growth slowing a little

Households are facing an income squeeze and the ability of debt and credit to carry them over is reaching its sensible limit. Brexit-related uncertainties remain the single strongest drag on business investment, dampening ad spend

TV spend is the £5bn question. While live viewing continues to decline, TV delivers against different marketing objectives from precisely targeted online inventory, and rapid broadcaster VOD growth will help hold TV spend steady

  • Channel 4
  • Facebook
  • Google
  • ITV
  • Sky
  • YouTube
Media, Technology, Telecoms 14 February 2018