Video viewing forecasts to 2027: continued divergence by age group | May 2018

Sectors: 
Media
TV
UK Media
Companies: 
Amazon
BBC
Channel 4
Google
ITV
Netflix
Sky
YouTube

Our latest forecasts predict traditional broadcasters will account for 72% of all video viewing in 2027, down from an estimated 82% in 2017, reflecting the continuing adoption of online video services across all UK age groups

Additional viewing of online short-form content such as YouTube will keep pushing overall volumes higher, with SVOD services serving more as a substitution for linear TV

The extent will be greater among younger age groups, for whom the shift has already been significant. We predict that in 10 years just 42% of 16-34s’ total viewing will be to conventional broadcasters versus 91% for the over-55s

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