Monetising user-generated video | Jun 2019

Sectors: 
Internet
Media
Telecoms
TV
Companies: 
Amazon
Facebook
YouTube

Video sharing platforms, like YouTube, Facebook Watch and Twitch, are vying to attract creators with monetisation options such as branded content and user payments

Advertising income, already limited for many small and medium-sized creators, has been undermined by YouTube’s response to brand safety concerns

The new tools come with their own obstacles, but are necessary to keep platforms attractive to video creators

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