HFSS advertising ban consultation | Jun 2019

Sectors: 
VIP List
Media
TV
UK Media
Companies: 
BBC
Channel 4
Comcast
Freesat
Freeview
ITV
Ofcom
UKTV

The UK government is now consulting on a wider TV advertising ban until 9pm for food and drink high in fat, salt and sugar (HFSS), to combat childhood obesity

TV and TV advertising are not the cause of children being overweight or obese (O+O). Policy change in this area should inform and educate parents and young children, as they have in Leeds and Amsterdam

With 64% of the UK population being O+O, obesity is a complex societal issue requiring a multifaceted approach. The evidence from existing rules, and plummeting TV viewing amongst children, says that further restrictions on TV advertising will be ineffective in curbing the rise of obesity in the UK

Access HFSS advertising ban consultation