Apple’s showtime: everybody gets a service, partners get pennies | Apr 2019

Sectors: 
Media
Technology
Telecoms
TV
Companies: 
Apple

Apple is strengthening its household model by doubling down on family-friendly content subscriptions and payments

The model is reliant on hard bargains with mainly US partners, which risks sacrificing potential scale for a short-term boost in margin dollars

The new services offer glimpses of novel concepts, but stop short of taking risks to truly differentiate—a problem in TV, where Apple’s distribution advantage is slimmer than Oprah would have it

Access Apple’s showtime: everybody gets a service, partners get pennies