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ITV FY 2009 results – Preparing for transformation [2010-023]

·         ITV survived the worst recession and advertising downturn in its history thanks to market outperformance, cost cutting and other measures that delivered a full year profit of £25 million despite a 7% decline in total revenues, largely the result of a £134 million drop in its core advertising revenues

·         With the worst of the recession past, the focus of the incoming management is on revival and sustainable earnings growth through a transformation that will make ITV increasingly less reliant on at best stable broadcast advertising revenues in the digital age

·         Announcement of the transformation strategy awaits the conclusion of the ongoing internal review. We are slightly more optimistic about the TV advertising outlook over the next five years and see some upside potential from possible changes in the airtime rules, whilst the key to revival rests with the future coordination of ITV’s content and multichannel interests

05 Mar 2010 Access to full report for subscribers
 

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The Financial Times

In an article which revealed an upturn in UK regional newspaper property advertising (Johnston buoyed by property ads), the Financial Times quoted an optimistic Johnston Press which predicted that the "total advertising revenues [should] fall less than 3 per cent in the third quarter of 2010, compared with a nadir of 32.7 per cent declines in the depth of the recession last year".

Douglas McCabe was asked for his view. He said: “It’s hard to share Johnston’s optimism that job or property advertising are going to improve or even stay flat in the next year.”
 

http://www.ft.com/cms/s/0/ec5cba7a-b04f-11df-939d-00144feabdc0.html
25 Aug 2010
 
The Financial Times

In an interview with Gavin Patterson, Chief Executive of BT Retail (Sleeping giant wakes up to technology), the Financial Times observed that BT Vision "has not tackled its rivals impressively since launching in 2006. With fewer than 500,000 subscribers, it missed its initial target of 2m-3m".  The article also revealed that BT's average revenues per broadband customer were declining in the company’s first quarter, due to discounting.

Ian Watt was asked for his view. He estimated that BT will need 2m customers to match Sky’s cost base and see the real benefits start to flow.


http://www.ft.com/cms/s/0/9e987b64-a963-11df-a6f2-00144feabdc0.html

16 Aug 2010
 
The Independent

Speculating on the future of Channel Five following its acquisition by Richard Desmond (Knives at Five: Can Richard Desmond rescue his new channel?), the Independent observed: "all eyes are on his next move, as he sets about building a business that he wants to "go toe-to-toe with the biggest players in the TV world".

Claire Enders was asked for her view. She said when the deal closed that his edge was in the "free publicity" from his publications. "He will build the buzz and the glamour in the publications, which is something the channel has been sorely lacking." 

12 Aug 2010
 
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